Hello friends! Today we will talk about an important part of SEO, which is On Page SEO. If you are new to the field of digital marketing or SEO or want to rank your website better on Google, then this article will be very useful for you.
I will explain to you in detail what On Page SEO is, what are its main elements, and what things will be important to keep in mind for it in 2025.
What is On Page SEO
First let us understand what On Page SEO means. When we want to get better ranking of our website or webpage in search engines like Google, we have to do many types of optimizations. Out of these, On Page SEO refers to all those optimizations which are done directly on your webpage.
This optimization is based on both the visible content (what is visible to the user) and the source code of your website. Its goal is to ensure that your page complies with Google’s guidelines and presents useful, clear, and attractive content to the user.
Three main processes of On Page SEO
There are three major categories within search engine optimization (SEO) :
On Page SEO: Optimization of the content and elements inside your website.
Off Page SEO: Work done outside your website, such as backlinks, social media promotion, etc.
Technical SEO: Optimization of technical aspects of the website like speed, security, indexing etc. In this post, we will focus specifically on On Page SEO and understand its fundamentals.
On Page SEO Fundamentals and Points to Pay Attention to in 2025
1. Structure of Content
When you want to rank on a keyword, it is important to first check if a page related to that keyword exists on your website or not. If not, then first create a dedicated page for that keyword.
For example, if you want to rank for “web development services”, then you should have a separate page on your website with complete information about that service. This also makes it easier for Google to understand what your page is about.
2. Page Title (Optimized Title)
The title of the page is the most important element of SEO. You should include your main keywords in it, but make sure that it looks natural and the keywords are not forced. Write the title in such a way that it attracts the user and also gives a clear indication to the search engine about what the page is about.
3. Meta description
Use keywords in the meta description as well, but make it natural and attractive too. This description shows up in search results, so make it one that prompts the user to click.
4. Content Quality and Structure
Google likes content to be clear, organised, and responsive to user queries. So divide the content into paragraphs, use the headings (H2, H3) correctly and explain every point in detail.
Also keep in mind that the use of keywords in the content should be in a balanced amount, so that it does not look spam.
5. image optimisation
Reduce the size of the images used on the website so that the page loads faster. Also, include keywords in the ALT tag of the image, so that Google can understand what the image is about.
6. internal linkages
It is very important to link the pages within the website. This not only allows users to easily navigate to other related pages, but also allows Google to better understand the structure of your website.
What do you need to know about on-page SEO?
Many people think that coding should come for SEO. To be honest, having knowledge of basic HTML is beneficial, especially when you want to optimise the source code.
If your website is built on a CMS like WordPress, you won’t need much coding. But for a custom website, the support of the developer may be necessary.
I would suggest at least 7-10 days to learn basic HTML, as it will help a lot in your SEO career. I will make a video on this in the near future.
A summary of the key elements for on-page SEO
Keywords Research and Page Structure: Choose the right keywords and create dedicated pages for them.
Title and Meta Description: Write optimised and user friendly title and description.
Content Quality: Create useful, clear, and structured content.
Image Optimisation: Keep the size of the image low and insert keywords in the ALT tag.
Internal Linking: Link the pages to each other.
URL Structure: Create clean, short, and keyword-rich URLs.
Coding Basics: Basic knowledge of HTML is helpful in SEO.
User Experience: The website should be fast, navigation should be easy, and the content should be according to the user’s query.
Conclusion
On page SEO is an important step in the world of digital marketing. Doing on-page SEO in the right way can make your website rank better in Google, which will give more traffic to your business or blog.
In 2025, on-page SEO will require a combination of user experience, content quality, and technical elements. So you have to pay attention to all these aspects.
I, am, would advise you to start with the basics of SEO, understand the basics of HTML, and make the content user-friendly. Also, the technical health of your website should also be good.
If you take care of all these things, your website will rank well in search engines and reach more users.
Hopefully, this article will provide you with clear and useful information about On Page SEO. If you want to learn digital marketing, it is extremely important to have constant practice and updates in this field.