The year 2024 has seen a growing demand for narrative-driven explainer videos. The explainer video production services have seen a surge because explainer videos have become a cornerstone in marketing strategies for business globally.
A good video production company in India is in demand to create narrative to simplify complex topics, captivate audiences and encourage them to take action.
Brands need such videos to increase engagement and conversions because they create a deeper connection and make the information more memorable. Through these videos brands show off their products, weaving grasping stories that buyers can relate to, and get engaged quickly.
While many companies on shoestring budget make good use of explainer video making software such as Visme, Powtoon, Vynond, Animaker etc., those who lack the skills and expertise, take help of explainer video services.
Using software also requires some amount of skills of video production and expertise in using those explainer video making software, let alone the investment of time required.
Explainer Video – What Is It Actually and Its Purpose?
It is a short (running between 30 seconds to 3 minutes) informative video that explains something, say a company’s product or service in a fun, colorful and engaging way.
It is used for marketing, often as elevator pitch for a company’s product or service. Good explainer videos are always concise, highly focused.
They are made with a particular purpose, that is, to communicate value about your product or service in the shortest possible time, weaving the story hooking enough to grab and glue the viewers till the end.
Finally, entice them to take an action you desire. A good explainer video production company such as SRV Media can roll out such professionally made videos for you. You can use them on your landing pages, in emails, and, more commonly, as ads on YouTube.
Why Explainer Videos Work So Well?
They grab the viewers’ attention fast, break down your message that is easy to understand against the backdrop they can easily relate with. Because these videos are short, they are intense enough to keep the viewers glued till the end, get emotionally connected and encouraged to take the desired action.
Such videos work because they use a storytelling approach combined with visual elements that help people understand information faster and retain it longer, that is they have high recall values.
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Wyzowl’s annual survey mentions that 96% of people use explainer videos to learn about a product or service and they found them highly effective.
However, because making such videos are skill-intensive only the best explainer video production services with years spent in learning and knowing how to make explainer videos can come up with such effective videos that convert.
Types of Explainer Videos
Explainer videos come in different formats to match various goals and audiences. Here are some popular types:
Animated Videos
The most popular type because these are visual, lively, easy to create and do not involve expensive production elements. Ideal for breaking down complex services or concepts. Many SaaS and tech companies use animation to explain complex technical topics.
The different types of animated explainer videos include infographic, chalkboard, product simulation, character driven and motion graphic videos.
Live-Action Videos
Feature real people and settings. They help viewers connect on a personal level. These work well for brands that want to emphasize a human touch to explain their products or services.
Harder to pull off and more expensive, but they work extremely well if made professionally. Usually they feature a spokesperson who takes the viewer through a visual journey explaining the product or the service.
Explainer Video Production Workflow
A video making majorly happens in 3 phases.
Pre-production
Includes ideation, script writing, crew gathering ( if you are managing in house) or partnering with an explainer video production company and planning your video shoot or animation.
Production
The actual animating or shooting of your explainer video happens during this phase.
Post-production
This is where you bring all your video elements together, record voice overs, and additional sound effects.
If you wish to know how to make an explainer video, mentioned below is a simplified workflow to get started. This is where an explainer video production company or explainer video services can be handy in guiding the brand through each step.
Step-1
Scriptwriting
Scriptwriting is the process of writing down the dialogue, actions, and instructions for a video or film. It is the foundation of any good explainer video. Must be simple, direct, and engaging.
Step-2
Storyboarding
Involves visualizing the video scene-by-scene to ensure alignment on your intended message and pacing.
Think of it like drawing a comic strip for your video. Each “scene” or part is sketched out so everyone knows what the final video will look like.
It ensures the message is clear and the story flows smoothly. Sketch out each scene of your video, like a comic strip, and add notes to describe what happens in each part.
Step-3
Designing Visuals
This includes choosing the color scheme, characters, and backgrounds. Tools like explainer video-making software (e.g., Vyond, Adobe After Effects) can help streamline this phase.
Step-4
Voiceover
It is the recording of someone’s voice used in your video, when the speaker is not seen on screen. A professional voiceover artist can add a human touch and make the video more relatable.
Step-5
Animation
You can include simple motion graphics, 2D cartoons, or complex 3D animations. Animation adds a dynamic and engaging element to your video.
It makes your video more interesting and easier to understand. Ensure to synchronize animation with voiceover.
Step-6
Editing
Now is the time to put all the elements of your video together – the animation, voiceover, sound effects, and background music.
Refine the video by arranging scenes, adding transitions, fixing errors, and ensuring everything flows smoothly by making final fine-tuning. This step ensures that your video is cohesive and communicates the intended message effectively.
Creating a polished, professional explainer video meeting all its elements requires experience, skills, and talent.
You can either make them in-house using explainer video-making software if you have the resources and expertise. Otherwise, you can choose a good explainer video production company in India.
What Makes a Good Explainer Video?
Short length
Explainer videos are usually within three minutes. The best ones are often between one and two minutes.
Call to action (CTA)
Explainer videos should clearly direct the viewers on what they should do next – a call to action.
Problem Solver
Explainer videos are focused on addressing a specific pain point of the viewers. It explains how a brand’s product or service solves their particular problem.
Well Pairing
The best explainer videos are those that match the style and tone of the brand as also the target audience they are trying to reach.
High quality
Applicable for any type of videos and explainer videos too are no exception. It has to be of high quality in terms of the images, quality of production and quality of content. Only then it will be powerful enough to effectively communicate a brand’s value proposition.
Conclusion
Explainer videos are more than just explaining. They connect, clarify and engage viewers with grilling narrative, blend of creativity and breaking complex ideas feel simple. They create memories.