How to Improve Discoverability, Crawlability & Rankings

In today’s digital-first world, visibility is everything. But getting your website noticed on Google isn’t just about posting content. It’s about ensuring your site is discoverable, crawlable, and optimized to rank high on search engine results pages (SERPs). At Osumare Dubai, we help businesses unlock their online potential through smart, scalable SEO strategies.

This blog dives into what discoverability, crawlability, and rankings mean—and how you can enhance each of these to supercharge your digital growth in the UAE market.

What Is Discoverability?

Discoverability is your website’s ability to be found by search engines and users. If your site isn’t showing up in search results, your audience simply won’t know you exist.

Tips to Improve Discoverability:

1. Submit Your Sitemap to Google

Ensure that your sitemap is submitted via Google Search Console so crawlers can index your content properly. A sitemap acts as a roadmap to your website.

Learn more about how we assist with technical SEO setup at Osumare Dubai SEO Services.

2. Focus on Keyword Research

Target keywords your audience is actively searching for. Use long-tail keywords that are specific and relevant to Dubai-based users.

3. Local SEO Optimization

For Dubai-based businesses, ensure your Google Business Profile is updated with accurate NAP (Name, Address, Phone) info. Add location-based keywords like “best digital marketing agency in Dubai.”

What Is Crawlability?

Crawlability refers to how easily search engine bots (like Googlebot) can navigate and understand your website. If your site has broken links or blocked pages, crawlers may miss important content.

How to Boost Crawlability:

1. Fix Broken Links

Broken internal or external links can prevent crawlers from indexing key content. Use tools like Screaming Frog or Ahrefs to identify and fix these issues.

2. Improve Site Architecture

Use a clear, hierarchical URL structure and ensure every page is accessible within 3 clicks from the homepage. For example:

Good URL: https://dubai.osumare.com/seo-services/local-seo-dubai
Bad URL: https://dubai.osumare.com/page?id=9873

3. Optimize Your Robots.txt File

Ensure you’re not unintentionally blocking important pages. A misconfigured robots.txt file can prevent entire sections of your site from being crawled.

4. Use Internal Linking Smartly

Internal links guide both users and search engines through your site. Link from high-traffic pages to newer or deeper content to ensure all pages get crawled.

Need help with crawlability issues? Explore our Technical SEO Services in Dubai.

What Affects Rankings?

Search rankings depend on how well your website matches Google’s ranking factors. This includes everything from content quality and page speed to mobile optimization and backlinks.

1. Publish High-Quality Content

Google prioritizes original, informative, and user-focused content. Avoid keyword stuffing and instead write to solve user problems. Use headings, images, and bullet points for easy readability.

2. Improve Page Load Speed

A slow website not only frustrates users but also hurts your SEO. Compress images, use browser caching, and consider using a CDN.

3. Make It Mobile-Friendly

More than 60% of Dubai’s internet traffic comes from mobile devices. Use responsive design so your site looks and works well across all devices.

Learn how we build mobile-first, SEO-optimized websites at Website Development Dubai.

4. Earn High-Quality Backlinks

Backlinks from trustworthy websites act like upvotes in Google’s eyes. Focus on content marketing, guest blogging, and digital PR to earn these links.

Bonus Tip: Leverage Schema Markup

Schema markup adds extra detail to your HTML so search engines understand your content better. This can improve rich snippets in search results, such as ratings, FAQs, and pricing.

Implement structured data on key pages such as:

Products
Events
Reviews
FAQs

Common SEO Mistakes to Avoid

Blocking important pages via robots.txt
Not using alt text on images
Duplicate meta titles and descriptions
Using JavaScript-heavy pages without fallback content
Ignoring user intent during keyword selection

Fixing these can have an immediate positive impact on how your website performs in search.

Osumare Dubai’s Approach to SEO

At Osumare Dubai, we blend technical expertise with creative strategy to improve your site’s visibility. Our full-stack SEO services include:

✅ Keyword Strategy
✅ On-Page Optimization
✅ Technical SEO Audits
✅ Content Marketing
✅ Link Building
✅ Local SEO for Dubai-based Businesses

We don’t believe in a one-size-fits-all approach. Each campaign is tailored to your business goals, whether it’s lead generation, eCommerce conversions, or brand awareness.

Tools We Use to Improve SEO

We rely on a premium toolkit to deliver results:

Google Analytics & Search Console
SEMrush / Ahrefs
Screaming Frog SEO Spider
GTMetrix / PageSpeed Insights
SurferSEO for Content Optimization

These tools help us track what’s working—and fix what’s not.

Final Thoughts

Improving your discoverability, crawlability, and rankings isn’t a one-time task—it’s an ongoing strategy. With ever-changing algorithms and increasing competition in Dubai’s digital landscape, your business needs more than just a website. It needs a well-optimized, visible digital presence.

Let the experts at Osumare Dubai help you rank higher, reach more users, and grow your brand online.